Breaking In Something New: Raleigh Denim Jeans

Raleigh Denim believes that two words are what drive their company: old and new. In 2007, Raleigh Denim, the now sought after, high-end handmade line of jeans began in a Raleigh, North Carolina apartment. Partners in life and business, Victor and Sarah Lytvinenko own Raleigh Denim and either Victor or Sarah or one their eight sewers proudly hand signs each and every pair of Raleigh Denim Jeans. Using vintage machines from the 1920s and ‘30s that produce a rare and valued mark of authenticity called a selvage; Raleigh Denim is produced in small runs.

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Raleigh Denim had very humble beginnings in 2007, but an order for 114 pairs of jeans from Barneys New York changed everything in 2008. With a little help from the national stimulus plan, the little business that could was up and running at a time when many businesses were forced to close their doors.  Victor and Sarah sewed each and every pair of jeans for that initial order of 114. Today, Raleigh denim is sold in twenty-four Barneys New York stores. Everything about the company is steeped in Southern tradition. The denim used to produce Raleigh Denim jeans is produced just seventy-seven miles away in Greensboro, NC at Cone Denim’s White Oak plant that’s existed since 1905. At one time, the plant produced one-third of the planet’s denim and was the world’s largest mill.

Raleigh Denim is located at 319 West Martin Street in Raleigh, North Carolina. For many, “Made in the USA” means something and it certainly means something to Victor and Sarah Lytvinenko. For everyone else, it means well-made, stylish, contemporary-fitting jeans.

Content sources:, Hughes, Leah. “Homespun Denim.” Our State Jan. 2013: 108-112. Print

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