Millennium Place has Downtown Crossing Talking

Millennium Place, the new Boston luxury residences, has everyone in Downtown Crossing talking. Since it unveiled its site sign last week, the media has been a buzz. The Wall Street Journal referred to it as “State-of-the-Art”, and that it “…signals the latest advancement in urban living”. Banker and Tradesman called it “High-Tech”, and the Boston Herald referred to it as “a tool to envision how the new Boston luxury residences will rise”.  What got everyone’s attention is the giant QR code on the site sign. When you scan it with your phone a “teaser” video plays, complete with a 3D animation of Millennium Place being build right there, in the palm of your hand. It really is a powerful, and unique marketing technique. If you can’t make it to Downtown Crossing to see the newest Boston luxury residences currently under construction, click here to check out their website.