Cleveland’s MOCA Makes a Statement, Finds a Home

Last week Cleveland’s Museum of Contemporary Art (MOCA) finally opened in a permanent location after 44 years of shuffling addresses.  The MOCA building, now cornered on Euclid Avenue and Mayfield Road, was re-imagined for its new home by Farshid Moussavi of London.

The $27.2 million, six-sided base and four-sided top building, is the up-and-coming architect’s first creative endeavor in the United States. A striking four-story, 34,000 square foot, black, stainless steel building, Cleveland’s MOCA offers the public both large and small galleries along with workshops, a classroom, an auditorium, and its exclusive staircase.

Perhaps more importantly, the MOCA rises a cornerstone of Cleveland’s reinvigorated philosophy towards urbanism, symbolizing the view that investing in the arts is essential for a a city to rebuild, especially after decades of struggling with population loss and poverty.

And that’s not all MOCA has to say about architecture; its current exhibition “Inside Out and From the Ground Up” reflects on how spaces are architecturally constructed, separated, and then personified to shape spectators mindfulness of various environments.  Included in the exhibition, is a special three-story project by Katharina Grosse’s entitled Third Man Begins Digging Through Her Pockets (2012). She is the first artist to be featured in the Museum’s new annual Atrium Project series. Each year, MOCA Cleveland will work with a contemporary artist to create an installation that utilizes the unique structure and visibility of the space.

To learn what else is on, be sure to visit the MOCA calendar website …and be sure not to miss the great, and appropriately seasonal, giant pumpkin sculpted by Henrique Oliveira – a definite talking point (and personal favorite.)